In this 2nd episode of our 6-part series, Yanni shows the funnel behind his painting business... Steve Larsen: What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Now, this is part two of our six-part series. This episode, I'm going to dive deep into the professional services category. This is one of the six categories that we know people are using ClickFunnels for especially, and so, number two here is professional services. Now, if you are a dentist, a lawyer, a doctor, a chiropractor, a painter, anything where there's a trade involved. Whether or not you had to go to school, there's high skill involved with the actual service of the product. You're going to love this episode. What I did is I've interviewed ... His name is Yanni Fikaris. You'll hear the numbers as he talks about it, but he's pulled 160 grand with $900 in ads--it's ridiculous!--in only three months. He's only had a ClickFunnels account since March, which is ridiculous. Anyway, without further ado, let's dive into the episode... Announcer: Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best Internet sales funnels. Now, here's your host, Steve Larsen. Steve Larsen: Dentists, lawyers, doctors, chiropractors, painters, anyone with a trade is going to love the episode that we've got for you today. This is honestly a category that's the holy grail of anyone I know who's a funnel builder. They're trying to go after people who've learned a trade, somebody who is trying to sell a specific service, someone who's trying to sell a specific skill, and it's not an easy area. Two days ago, I see a post by our speaker today, our guest today, basically saying, "Hey, look! I'm spending just a few dollars in leads, and I'm making a ton of money every month," and it's inside of what I call, what Russell calls, and what ClickFunnels calls the professional services category. I thought, hey, I've got to get him on the show, and I'm excited to have him. Hey, everyone, if you could welcome with me, Mr. Yanni Fikaris. How you doing, man? Yanni Fikaris: I'm doing great, man, how are you? Steve Larsen: Dude, I'm just doing awesome. I was super excited for today. I had a hard time sleeping last night, because most people don't figure out what you have figured out, and I don't know that you've realized that yet, as I've talked to you, either. Yanni Fikaris: It's a short time coming, but it's a lot of bumps. Steve Larsen: Sure, sure, absolutely. Do you mind? Just tell us a little bit about yourself, and then I'd love to hear about what you've pulled off, because it's pretty unique, man. Yanni Fikaris: Yeah, I have a painting and refinishing company. It's been in the family. It's changed a little bit from when my dad and my uncle ran it, but we're a house painter, and we do specialty finishing, a lot of cabinet refinishing. My specialty is spraying, so I really can bring down the crew size and give a really good product because of our spray application. It's harder to do, but it's a niche, and that niche is what promotes me on Facebook, in the advertising. It's that specific niche. I coupled that with what I've been reading from Russell. What he's putting out there is these blue, the blue waters, and I was like, "You know what? This is pretty interesting." I mean, I'm not the sharpest guy, but I was like, "I've got to give this a shot." Steve Larsen: Yeah, yeah, yeah, no. It's funny. I've visited your site. Obviously, I've looked at your stuff, and you don't look like ... I mean, you don't necessarily look so much like a house painter. I mean, it looked like I was entering some kind of cult world. I mean, it was awesome. You have such awesome branding, such awesome sites, everything else. What eventually led you to get into the Internet space as a painter? Yanni Fikaris: Well, we were spending a fortune in print, and one day I'm going to the mailbox, and I'm taking all this print, a