Rick Watson is the CEO and Founder of RMW Commerce Consulting, which provides eCommerce strategy consulting to help businesses accelerate their go-to-market processes. Rick founded the company after spending more than 20 years as a technology entrepreneur and operator in the eCommerce industry with companies including ChannelAdvisor, BarnesandNoble.com, and Pitney Bowes.  During a partnership with WHP Global, he was a critical resource in architecting the WHP+ platform, a turnkey DTC digital eCommerce platform powering AnneKlein.com and JosephAbboud.com. Rick hosts the podcast The Watson Weekly, where he shares his unbiased, expert take on the retail sector’s biggest news and executives. As a television and conference speaker, he has been featured on national news programs and a number of retail-focused industry events. In this episode… Supply chain and logistics are some of the most crucial components of eCommerce. But, this environment is becoming increasingly volatile and uncertain as brands wonder where they should market, store, and ship their products. So, how are each of the major platforms managing their supply chains, and what should you consider before making a decision? According to eCommerce strategist Rick Watson, TikTok and Shopify are planning to leverage virtual supply chain strategies for brands and retailers to ship their products. Yet, the question remains regarding where this inventory will be stored, so businesses must evaluate and select third-party fulfillment options. Conversely, Amazon has acquired excess inventory, so it’s essential to liquidate your products to avoid storage fees. When assessing your options, Rick maintains the value of collaborative planning to communicate strategies.  In this episode of The Digital Deep Dive, Aaron Conant sits down with Rick Watson, CEO and Founder of RMW Commerce Consulting, to talk about supply chain and logistics trends. Rick explains how TikTok is entering the eCommerce supply chain, Amazon’s methods for liquidating inventory, and how brands should consider Shopify’s logistics strategy.