Saoud Khalifah is the Founder, CEO, and CTO of Fakespot, an online service that detects fake reviews and misinformation using AI. Since 2016, 20 million people have used this free service to analyze reviews on Amazon, Best Buy, Sephora, Walmart, and Yelp. Saoud was on the 2020 Forbes 30 Under 30 list for Retail and eCommerce. Before founding Fakespot, he was a Software Engineer at Goldman Sachs. In this episode… When shopping online, 90% of consumers consider product reviews and ratings before making a purchase. But 30% of reviews are fraudulent, either generated by a robot or paid individuals. So what does this entail for the future of eCommerce, and how can you mitigate scammers to boost sales? Artificial content is becoming increasingly prevalent, and reviews are only a portion of the problem. Amazon and other marketplaces are doing little to prevent fraudulent activity, resulting in a loss of trust among consumers. To protect your brand, Saoud Khalifah advises building loyalty upon initial launch. The most authentic businesses have a simple and modest online presence in which real customers leave reviews that display brand loyalty. In today’s episode of The Digital Deep Dive, Aaron Conant chats with Saoud Khalifah, Founder, CEO, and CTO of Fakespot, about how fraudulent reviews impact eCommerce businesses. Saoud discusses the types of review manipulations, how brands can address fraudulent reviews, and the future of online marketplaces amid scams.