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[VISIONS] Episode 4: Our Sh*itty Robot Future

[VISIONS] Episode 4: Our Sh*itty Robot Future

FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy


[VISIONS] Episode 4: Our Sh*itty Robot Future

FromFuture Commerce Podcast: eCommerce, DTC and Retail Strategy

ratings:
Length:
52 minutes
Released:
Jul 29, 2022
Format:
Podcast episode

Description

We live in a world that doesn’t work all the way. Is the amount of automation and machine learning and AI and even robotics that we're implementing in the world, displacing people's jobs and having a human impact?Show Notes“It's creating some dynamics where a much smaller number of people can drive outcomes with a much larger number of dollars. If we're not really effective at promoting financial literacy and asking some big questions about what's different looking 20 years ahead from what the last 20 years were like, then there's going to be some collateral damage in the system that I think is really bad for everybody involved.” - Mike Lackman“You can automate things to make them more efficient, but you have to know how to do it well in the first place with a certain level of agency and authority and getting your hands dirty with it.” - Michael MiraflorHow often are we designing the software stack before we even have a product and before we have even have addressed the customer’s problem?“Just blatantly throwing software at problems to solve problems, thinking that it's the software that overcomes the deficiencies of an impractical product or business, I think is itself inherently a challenge that we're all facing in our industry.” - Phillip JacksonWhat are some of those things that we're bringing into being or what we're building in the world that are laden with our biases?“One of the most frustrating things about customer service is when you end up on the phone with a system that is trying to replicate that of a human voice, human interaction, or human way of answering questions... You don't have to try to trick me to think that you're a person because you're just not. I would rather hit a series of numbers…to get you to answer versus me interacting with this AI as if you were human.” - Michael Miraflor“You have to get a gauge on what young people are thinking as expressed by what they're wearing and what they're doing. If you can't really get a sense of that, because the dominant form of social media is encouraging the proliferation of micro trends that really aren't a reflection, but they send a smoke signal, then you might have something that's a bit problematic on your hands.” - Michael Miraflor“The interesting piece here is that when we talk about this dystopian sort of like, well, this AI future, we're all going to get pushed around this and that. The alternative to that has to be an institution with enough trust and credibility that we're willing to let them become tastemakers, editors of newspapers, curators of fashion, pairers of coffee, those kinds of things.” - Mike Lackman“There was a dark side to those things that we do see as unifying, which is they tend to have some sort of pretty strong editorial, perhaps even tyrannical authority associated with them to be able to set those standards in place. And I guess my point of jousting with you on that when we think about AI, the counterpoint to letting the system just run the algorithm unchecked is that someone has to put guardrails on that.” - Mike LackmanWill the outputs of AI technology like Dall-E applied to commercial uses be a good thing or a bad thing in the long run?Michael Miraflor, Chief Brand OfficerMike Lackman, CEO of Trade CoffeeAssociated Links:The Visions Report is a 100-page report with deep insights, created by Future Commerce.Have any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!Have any questions or comments about the show? You can reach out to us at Hello@futurecommerce.fm or any of our social channels; we love hearing from our listeners!
Released:
Jul 29, 2022
Format:
Podcast episode

Titles in the series (100)

Are you looking for eCommerce insights, strategy, or operational advice for your eCommerce business? Future Commerce is the leading podcast for founders and operators alike who aren't looking for the next conversion rate optimization tip or how to execute a playbook. It's for those who yearn for something deeper than CRO and PPC. Each week our hosts Phillip Jackson and Brian Lange ask hard questions to founders and executives at successful brands and how they turned their 'making money online' approach into a thriving business. Weekly essays, blogs, show notes, full transcripts, and quarterly market research reports are available at https://futurecommerce.fm