49 min listen
#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show)
#244: IAG Loyalty - Powerful Propositions in Turbulent Times (Short Summary Show)
ratings:
Length:
7 minutes
Released:
Jul 5, 2022
Format:
Podcast episode
Description
In this summary episode, we discuss our key learnings from our conversation in early 2021 with the CEO of IAG Loyalty Limited, the company that operates "Avios" - the loyalty currency of the five airlines of the IAG airline alliance.
Adam Daniels shared some of the extraordinary changes in consumer behaviour that evolved as a result the global pandemic, with dramatic increases in non-travel engagement such as online shopping, and the success of new propositions driving emotional loyalty at this particularly challenging time for all airlines and their loyalty programmes.
Show Notes:
1) Adam Daniels Chief Executive Officer
2) IAG Loyalty
3) #96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty
Adam Daniels shared some of the extraordinary changes in consumer behaviour that evolved as a result the global pandemic, with dramatic increases in non-travel engagement such as online shopping, and the success of new propositions driving emotional loyalty at this particularly challenging time for all airlines and their loyalty programmes.
Show Notes:
1) Adam Daniels Chief Executive Officer
2) IAG Loyalty
3) #96: IAG Loyalty Shares New Trends including eStore, new Banking Propositions and Employee Loyalty
Released:
Jul 5, 2022
Format:
Podcast episode
Titles in the series (100)
#2: Award-winning Insights from India - Sanjeev Nichani, Raymond Rewards by Let's Talk Loyalty