50 min listen
#538: Are Micro-redemptions All that and a Bag of Chips?
#538: Are Micro-redemptions All that and a Bag of Chips?
ratings:
Length:
13 minutes
Released:
May 21, 2024
Format:
Podcast episode
Description
This week’s "Wiser Loyalty" podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee back together again. This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). In this episode, Bill and Aaron build upon last week’s episode that looked at the importance of attainable rewards but with a tint towards aspirational and experiential redemptions. This week they swing the pendulum to the other end of the redemption spectrum to look at loyalty programs that utilize micro-redemptions and why.In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation which is nearing 1,000 individuals across 53 countries worldwide. Show Notes:1) Aaron Dauphinee2) Bill Hanifin3) The Wise Marketer
Released:
May 21, 2024
Format:
Podcast episode
Titles in the series (100)
#13: Earth Rewards - A Loyalty Solution for the Environment by Let's Talk Loyalty