This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.Steve joins us on Loyalty TV to explain how global "roadside assistance" organisations around the world are evolving in 2024.He also shares how the "Canadian Automobile Association" obsesses about creating value for its members, whether they are drivers or not!While many of us as loyalty professionals rely on "earn and burn" loyalty models to drive engagement, their "membership mindset" creates new opportunities for growth that are fascinating for us all!Listen to enjoy my conversation with Steve Allmen. Show notes:1) Steve Allmen2) Canadian Automobile Association3) LTL #306: Canada's Changing Loyalty Market & Canadian Automobile Association Insights4) Watch the full interview at www.Loyalty.TV