12 min listen
#313: Emirates Airline - Driving Skywards Success (Short Summary Show)
#313: Emirates Airline - Driving Skywards Success (Short Summary Show)
ratings:
Length:
9 minutes
Released:
Dec 13, 2022
Format:
Podcast episode
Description
Today we review learnings from Skywards and how Emirates' loyalty team increased its focus on personalisation, partnerships, and new propositions to create even more compelling experiences for customers throughout the COVID pandemic.
In this episode, I summarise what Dr Nejib Ben Khedher shared in his October 2021 interview with us, and how Skywards focuses on key loyalty drivers, going back to basics to support the airline as it recovered from the effects of the pandemic.
We also discuss Skywards+, the latest addition to the Skywards proposition, as well as the gamification approach that was proving increasingly popular, allowing members to compete to claim tickets for unique Skywards Experiences through Emirates-sponsored events
Show Notes:
1) Nejib Ben-Khedher
2) Emirates Skywards
3) Skywards Plus
4) LTL Episode 155: Emirates Skywards - Driving Success Through Personalisation, Partners & New Propositions
5) Feedback Link
In this episode, I summarise what Dr Nejib Ben Khedher shared in his October 2021 interview with us, and how Skywards focuses on key loyalty drivers, going back to basics to support the airline as it recovered from the effects of the pandemic.
We also discuss Skywards+, the latest addition to the Skywards proposition, as well as the gamification approach that was proving increasingly popular, allowing members to compete to claim tickets for unique Skywards Experiences through Emirates-sponsored events
Show Notes:
1) Nejib Ben-Khedher
2) Emirates Skywards
3) Skywards Plus
4) LTL Episode 155: Emirates Skywards - Driving Success Through Personalisation, Partners & New Propositions
5) Feedback Link
Released:
Dec 13, 2022
Format:
Podcast episode
Titles in the series (100)
#1: Let's Talk Loyalty by Let's Talk Loyalty