61 min listen
#106: Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual
#106: Intense Competition Driving Loyalty Innovation by South Africa's Old Mutual
ratings:
Length:
28 minutes
Released:
May 13, 2021
Format:
Podcast episode
Description
South Africa is famous for the innovative "shared value" business model that has created extraordinary loyalty within the insurance industry for more than twenty years.
So how does a financial services firm like Old Mutual compete against the market leader?
The answer is innovation, a clear intention to add value and be loyal TO members, enhancing their financial understanding, while ensuring their products and loyalty programme are accessible to customers in every segment of society.
In this show, Brett Cameron, Head of Rewards at Old Mutual in South Africa, shares the ideas and insights that are driving growth, connection and financial wellbeing with Old Mutual's members and customers.
Show Notes:
1) Brett Cameron - Head of Rewards, Old Mutual
2) Old Mutual
So how does a financial services firm like Old Mutual compete against the market leader?
The answer is innovation, a clear intention to add value and be loyal TO members, enhancing their financial understanding, while ensuring their products and loyalty programme are accessible to customers in every segment of society.
In this show, Brett Cameron, Head of Rewards at Old Mutual in South Africa, shares the ideas and insights that are driving growth, connection and financial wellbeing with Old Mutual's members and customers.
Show Notes:
1) Brett Cameron - Head of Rewards, Old Mutual
2) Old Mutual
Released:
May 13, 2021
Format:
Podcast episode
Titles in the series (100)
#6: Driving Loyalty Through Charity by Let's Talk Loyalty