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Ep 475: The 80/20 Rule of Ecommerce: How Focusing on Checkout Can Transform Your Business With Avi Moskowitz, Pretty Damn Quick

Ep 475: The 80/20 Rule of Ecommerce: How Focusing on Checkout Can Transform Your Business With Avi Moskowitz, Pretty Damn Quick

FromSecrets To Scaling Your Ecommerce Brand


Ep 475: The 80/20 Rule of Ecommerce: How Focusing on Checkout Can Transform Your Business With Avi Moskowitz, Pretty Damn Quick

FromSecrets To Scaling Your Ecommerce Brand

ratings:
Length:
32 minutes
Released:
Aug 8, 2023
Format:
Podcast episode

Description

The critical issue of trust leakage. We're all guilty of focusing too much on acquiring new customers but neglecting customer retention. Providing clear delivery promises to your customers during the buying process is so important.In this episode, Jordan West sits down with guest Avi Moskowitz to discuss the challenges of building trust and improving customer experience in the e-commerce industry. Avi shares his insights and experiences in utilizing the PDQ platform to address these issues. Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODE:Supporting teams and giving them autonomyData-driven delivery promises and their impact on brandsLack of clear delivery promises leads customers to abandon purchases and turn to platforms like Amazon. Opportunities to improve trust and create a positive customer experienceThe Pareto principle and its consistency in businessAI learning and its similarity to human intelligence Addressing the challenge of building trust in e-commerceThe importance of quick delivery and increasing repeat purchasesThe focus on the "leaky bucket" phenomenonThe inefficiency and lost resources in acquiring and losing customersPDQ's focus on operational efficiency and delivery promisesShopify offers features and integration with shipping methods and carriers to provide data-driven delivery promises.Trust is crucial in business and should not be skipped over.Focusing on the checkout process can significantly impact profitability and customer retention.Recommended Tool:Fireflieshttps://app.fireflies.ai/ChatGPThttps://chat.openai.com/Pretty Damn Quickhttps://www.prettydamnquick.com/Recommended Book:Good to Greathttps://www.goodreads.com/book/show/76865.Good_to_Great 7 Habits of Highly Effective Peoplehttps://ati.dae.gov.in/ati12052021_1.pdfToday’s Guest:Avi Moskowitz, is the founder of a website development company that specializes in bringing an Amazon-like experience to independent brands. In 2020, Avi and his team launched their own website on Shopify, but faced unexpected success due to the COVID-19 pandemic, resulting in hundreds and sometimes thousands of orders per day. This overwhelmed the team, leading Avi to spend most of his time writing apology notes for delayed deliveries. Determined to find a better solution, Avi and his co-founder, Leron, developed a platform that aimed to recreate the trust and customer experience found in physical retail stores. They understood that independent brands often lacked the resources to build trust and convey professionalism online, unlike e-commerce giant Amazon. Avi's company seeks to bridge this gap by providing a comprehensive and trustworthy online shopping experience for independent brands.Connect and learn more about Avi and Pretty Damn Quick here: LinkedIn: https://www.linkedin.com/in/moskowitzavi/Website: https://www.prettydamnquick.com/Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast
Released:
Aug 8, 2023
Format:
Podcast episode

Titles in the series (100)

Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!