Early in her career, Lisa invented the first sports bra because she started running, joining the fitness revolution of the late 1970s. More than 40 years later, nearly every woman owns at least one. Today, the invention of the sports bra is considered one of the primary factors in the remarkable rise of women athletes worldwide and led to a shift for what is possible for women in all sectors. Included in the Smithsonian National Museum of American History “The introduction of the sports bra did more than improving athletes' performances. It represented a revolution in ready-to-wear clothing, and for many women athletes, past, present, and future, it actually made sports possible.” - Smithsonian National Museum of American History.