Nick DeSarno joins us today from the Public Affairs Council where he manages the grassroots and communications department. The Public Affairs Council is a nonpartisan association assisting, eductating, training and advocating for public affairs professionals around the world. The public affairs field is comprised of people who work to engage influencers and public officials and the Council is a membership association representing 700 different organizations that are primarlily trade associations. If you have struggled to effectively convey your message to lawmakers, this episode will help point you in the right direction.  Nick DeSarno is the manager, grassroots and communications for the Public Affairs Council. In this capacity, he is the Council’s lead expert on digital communications and its intersection with advocacy. The Public Affairs Council is the leading nonpartisan, nonpolitical association for public affairs professionals worldwide. The Public Affairs Council is the leading nonpartisan, nonpolitical association for public affairs professionals worldwide.