David Schmidt shares his story about working for Oscar Mayer to joining the Bush Administration and his appointment to the USDA Food Safety and Inspection Service. Now as the head of International Food Information Council, Schmidt shares with us IFIC's communication successes and strategies for explaining food science to the public. Schmidt serves as President & CEO of the International Food Information Council (IFIC) and International Food Information Council Foundation. Previously, he held the positions of executive vice president, vice president and director and has been a frequent speaker on a wide range of food safety and nutrition issues. The International Food Information Council and its Foundation is dedicated to the mission of effectively communicating science-based information on health, nutrition and food safety for the public good.