8 min listen
How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)
FromGDTalents
ratings:
Length:
6 minutes
Released:
Mar 30, 2015
Format:
Podcast episode
Description
Mobile app marketing is mostly an art which is practiced in the dark. Marketers make very important decisions based on their gut feeling and competitors research because both App Store and Google Play do not have a mechanism for split testing to know the best working options. Even in the absence of A/B testing in app stores, it is possible to do split testing. Find out how to do that.
Released:
Mar 30, 2015
Format:
Podcast episode
Titles in the series (44)
Why App Store Optimization (ASO) is a Must to Market Your Apps?: ASO stands for App Store Optimization and it is the process of improving the visibility of a mobile app in an app store. You can think of it like search engine optimization (SEO) for websites - only for the App Store instead - if you would like. More... by GDTalents