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Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
12 minutes
Released:
Aug 3, 2023
Format:
Podcast episode
Description
Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 3, 2023
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth