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Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe

Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Why A/B Testing Will Be Extinct In 3 Years -- Paul Meinshausen // Aampe

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
12 minutes
Released:
Aug 3, 2023
Format:
Podcast episode

Description

Paul Meinshausen, CEO and Co-Founder of Aampe, explores the impact of AI’s disruption. A/B testing allows marketers to compare two options and learn from the differences between them. However, as marketing strategies become more intricate and the diversity of user preferences grows, A/B testing's manual approach may not be sufficient. Today, Paul discusses the future of A/B testing and why it will become extinct in the next three years  Show NotesConnect With:Paul Meinshausen: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Aug 3, 2023
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.