How Do You Measure Your Podcast's Success?

FromB2B Growth

Start listening View podcast show

How Do You Measure Your Podcast's Success?

FromB2B Growth

ratings:

Length:

29 minutes

Released:

May 18, 2021

Format:

Podcast episode

Description

Join us for our second B2B Podcasting Q&A, where we discuss a few specific ways to measure your podcast's success.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

Released:

May 18, 2021

Format:

Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.

Skip carousel

#CX 25: Branding As The Art of Differentiation w/ David Brier: In this episode of the #CX series, , Chief Evangelist at BombBomb, talks with , Chief Gravity Defyer at about branding, differentiation, innovation, and the constant pursuit of a better experience for your customers. Never miss an... by B2B Growth
33 min listen
1115: 3 Keys to Avoiding the Sales and Marketing Blame Game w/ Amanda Bohne: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
18 min listen
#DemandGen 2: Stop Romanticizing Marketing: Find the Goal, Measure Results w/ Michael Wilk: In the 2nd episode of the #DemandGen series, speaks with at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more... by B2B Growth
24 min listen
#B2BWebsites 5: How to Approach a B2B Case Study That Reveals Sensitive or Secure Information w/ Eric Sharp: In the fifth episode of the #B2BWebsites series, , the Founder at , dives into a sometimes tricky marketing situation for B2B companies: Case studies. And more specifically, creating case studies that have both internal and external issues.... by B2B Growth
12 min listen
#WhyPodcastsWork 13: Why We’re Tripling Down on GaryVee’s Content Strategy w/ Logan Lyles: They say imitation is the greatest form of flattery. So here’s some flattery thrown toward : On this #WhyPodcastsWork episode, — Dir. of Partnerships at — explains we’re using GaryVee’s audio content strategy. What we talked about: Audio... by B2B Growth
9 min listen
#ABM 4: 1 Non-Negotiable Every Company Must Have in Order to Nail ABM w/ Ben Coffee: In this 4th episode of the #ABM Series, talks to , Head of Marketing Operations at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll... by B2B Growth
18 min listen
1114: 3 Social Media Lessons from ESPN that Every B2B Marketer Can Use w/ Tyler Dimich: In this episode we talk to , Senior Social Media Manager at . Tyler shares 3 strategies that inform their approach to all social channels at ESPN: 1) Meet followers where they are 2) Use storytelling 3) Humanize the brand Want to get a... by B2B Growth
17 min listen
1127: What Do Marketers Really Wish They Could Say to Their CEO w/ Rebecca Kalogeris: In this episode we talk to VP of Sales and Marketing at . If you’re looking for strategic content at scale, we’ve got a hunch Hub & Spoke can help. Head over to HubSpoke.Marketing/Growth to schedule your consultation... by B2B Growth
19 min listen
1144: 3 Essential Phases of a Marketing Team when Creating a New Category w/ David Chiapoco: In this episode we talk to , Global VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
19 min listen
1117: How to Apply Your Core Values to Every Area of Your Employee Lifecycle w/ Christina Luconi: In this episode we talk to , Chief People Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
22 min listen
#BehindTheCurtain 5: Introducing a New Co-Host & 3 Elements for Making Valuable B2B Connections: In this episode of the #BehindTheCurtain Series, introduces a new member of the Sweet Fish Sales Team & a new co-host of B2B Growth: . Travis is the host of another podcast, . Want to get a no-fluff email that boils down our... by B2B Growth
21 min listen
1122: Is Behavioral Automation the Key to Leaving Linear Behind? w/ Joshua Slone: In this episode we talk to Content Manager and Product Marketer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than... by B2B Growth
17 min listen
1120: 3 Approaches to Keep Content Marketing Fresh w/ Neil Morgan: In this episode we talk to Chief Marketing Officer at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
21 min listen
#H2H 7: Which of the 6 Innovation Archetypes Are You? w/ Carla Johnson: This #H2H segment is an interview hosted by featuring , well-known storyteller, keynote speaker, author and expert on innovation. Carlos & Carla discuss how B2B companies can harness the power of innovation in their people... by B2B Growth
30 min listen
1118: Is Automated Marketing Turning Your Buyers Off? w/ Lindsay Cournoyer: In this episode we talk to VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
18 min listen
1119: Is the Talent Shortage Real? w/ Ryan Kohler: In this episode we talk to , Founder and CEO at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in <... by B2B Growth
20 min listen
#BehindTheCurtain 4: Drone-Dropping Employee Offer Letters: In this episode of the #BehindTheCurtain Series, & share conversations and thoughts on what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week... by B2B Growth
12 min listen
1124: Why Do We Still Struggle with Workplace Engagement? w/ Debbie McGrath: In this episode we talk to Founder at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in < 1... by B2B Growth
20 min listen
1116: How to Build Your Marketing Function from Scratch w/ Roshan Cariappa: In this episode we talk to , Director of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
21 min listen
1130: How to Create Community and Build Culture Through Wellness w/ Maria Juan: In this episode we talk to VP of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read in... by B2B Growth
15 min listen
1125: How Get-Togethers Can Help you Cultivate Your Community w/ Kevin Huynh & Bailey Richardson: In this episode we talk to and , Partners at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
29 min listen
1121: How to Protect Brand Equity and Address Brand Fatigue w/ Geoff Bibby: In this episode we talk to , Vice President of Marketing at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can... by B2B Growth
15 min listen
#CategoryCreation 17: What It's Like to Be a Category Designer w/ Anna Schena and Cassidy Shield: In this episode, we talk to and from Narrative Science about what it's like to go through the category design process. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth... by B2B Growth
44 min listen
1134: Why the Path to Unicorn is Not All Glitter and Rainbows w/ Joel Bar-El: In this episode we talk to , CEO at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event on October 14th and 15th features 13... by B2B Growth
18 min listen
#CX 28 - Creating Alignment with the SaaS Sales Method w/ Ethan Beute: In this episode of the #CX series, , Chief Evangelist at BombBomb, shares the relevance, the goal, and the challenge of implementing the SaaS Sales Method from Winning by Design. Never miss an episode of Ethan's podcast, ! Use the following... by B2B Growth
10 min listen
#HowToPodcast 11: The 4 Types of Interviews w/ Logan Lyles: On this #HowToPodcast episode, , Director of Partnerships at , shares the 4 types of interviews to use so you never run out of content. The 4 types of interviews include: External guests Internal team members Current customers Solo episodes Want to... by B2B Growth
10 min listen
#B2BWebsites 6: How to Prevent Consumers From Wasting Time on your B2B Website w/ Eric Sharp: In the sixth episode of the #B2BWebsites series, , the Founder at , hits on a problem all B2B Marketers face with their website: preventing consumers from visiting, clicking around, and (gasp!) filling out lead gen forms. What. A. Waste.... by B2B Growth
16 min listen
1126: How To Carve Out Your Path to Marketing Leadership w/ James Winter: In this episode we talk to VP of Marketing at . Thanks to a partnership with Outreach and Sales Hacker our friend Scott Ingram is making the live stream of his Sales Success Summit available for free. This event on October 14th and... by B2B Growth
29 min listen
#WhyPodcastsWork 14: 4 Stats That Prove Podcasts Are Relevant w/ Logan Lyles: In this episode, Sweet Fish Media’s Director of Partnerships, , discusses why audio content - namely, podcasting - is more relevant than ever. Logan shares his thoughts on Spotify’s $340M acquisition and podcast fatigue. He also covers: i. Why... by B2B Growth
9 min listen
1129: How Being a Better Copywriter Can Level Up Your Sales and Marketing Game w/ Andy Mackensen: In this episode we talk to Co-Founder and CMO at . Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: We'll never send you more than what you can read... by B2B Growth
21 min listen

More Episodes from B2B Growth

Skip carousel

The MASSIVE Shift in How We Buy Software, with Sam Senior: In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/samuelsenior/ the Co-Founder & CEO at https://www.testbox.com/. 85% of decision-makers have a day one list of software vendors when they're looking to... by B2B Growth
30 min listen
Content Marketing is BROKEN, Here's Why | Media Brands: Today on B2B Growth we launch a brand new content franchise, "Media Brands". In this series of episodes James, Dan, & special guest co-host Tyler Lassard break down the evolution of content marketing and the power of building a Media Brand. In... by B2B Growth
41 min listen
Has Refine Labs Gone Too Far With Paid Content? | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/benji-block/ and https://www.linkedin.com/in/digitalmarketingdan/ discuss The Vault, a new content product from Refine Labs. Is this move toward paid, walled-off content smart? How will it... by B2B Growth
16 min listen
Is PLG Really Right for You? With Courtland Goldengate: In this episode https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/courtlandsmith/, the VP of Marketing at Streamlit and a Director of Marketing at https://www.snowflake.com/en/. PLG is everywhere in Saas these days, but... by B2B Growth
30 min listen
Your Mantra for Content Distribution in 2023 | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/benji-block/ contrast the old and new ways of thinking about content distribution using a post from Mary Keough as the jumping off point.... by B2B Growth
18 min listen
Influencer Marketing in a Recession: Strategies for Success, with Amisha Gandhi: In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/amishagandhi/, the SVP of Marketing at https://tipalti.com/. We are in a time where organizations are tightening their belts, we’ve seen layoffs, a lot... by B2B Growth
25 min listen
I’m No Longer a SaaS Marketer | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the rising tide of conversation on LinkedIn around building Media Brands,... by B2B Growth
16 min listen
Shift Your Go-To-Market Strategy, with Bill Kramer: In this episode https://www.linkedin.com/in/benji-block/ talks to Bill Kramer, VP of Marketing at https://payzen.com/. Discussed in this episode: - Transitioning from MQL's to Qualified Accounts - Pivoting to new ways of measuring marketing success... by B2B Growth
23 min listen
AI is Here to Stay, Now What? | Echo Chamber: On this Echo Chamber episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss 2 pieces of content on ChatGPT. Alex Hermozi's recent video called... by B2B Growth
25 min listen
Create Market Urgency Utilizing the Heroes Journey with Breene Murphy: In this episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/breene-murphy-85915032/, the Vice President of Strategy and Marketing at https://www.carboncollective.co/. Discussed in this episode: - The use of time,... by B2B Growth
19 min listen
Best of 2022: Resonate and Stand Out with Joei Chan: In this best of 2022 episode, https://www.linkedin.com/in/benji-block/ talks to https://www.linkedin.com/in/joeichan/, Director of Brand & Content at https://360learning.com/. As B2B brands we are all looking to resonate and stand out in our... by B2B Growth
41 min listen
The Hottest B2B Brands Going into 2023: In this episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ discuss the hottest B2B brands right now. Who should we be paying attention to as we go into the... by B2B Growth
21 min listen
Is Airbnb's Success Due to Brand Marketing? | Echo Chamber: Today https://www.linkedin.com/in/jamescarbary/ and https://www.linkedin.com/in/digitalmarketingdan/ throw in their 2 cents on Airbnb's rise to success and the notion that the growth over the past 3 years has come as a result of brand marketing. by B2B Growth
12 min listen
Best of 2022: Vitamins, Painkillers, and the Cure with Mario Paganini: In this Best of 2022 episode, https://www.linkedin.com/in/benji-block/ interviews https://www.linkedin.com/in/mario-paganini/, Head of Marketing at https://www.stord.com/. When it comes to marketing our B2B product/service we desire to position... by B2B Growth
37 min listen
3 Content Marketing Motions and How to Use Them: The past several years talk about content and it’s importance is EVERYWHERE.In this episode https://www.linkedin.com/in/jamescarbary/, https://www.linkedin.com/in/digitalmarketingdan/, and https://www.linkedin.com/in/benji-block/ breakdown the three... by B2B Growth
54 min listen
Is Chris Walker Right About the SEO Decline? | Echo Chamber: Welcome to The Echo Chamber where James, Dan, and Benji throw in their 2 cents on what B2B marketers are talking about on the internet. Today the guys discuss Chris Walker's "war against SEO/SEM". Is this the beginning of the end for google search? by B2B Growth
16 min listen
Best of 2022: How to Structure a Modern Marketing Team with Gaetano DiNardi: In this Best of 2022 episode, Benji talks to Gaetano DiNardi, the VP of Growth at Aura. Discussed in this episode: The 5 distinct Marketing units for optimal business performance Demand capture vs. demand creator How to better measure your... by B2B Growth
29 min listen
Our 2023 Predictions: In this episode Benji, James, and Dan look ahead to 2023 and provide 4 predictions for the year ahead. If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and... by B2B Growth
31 min listen
Descript, Open AI, & The $550 Valuation by B2B Growth
15 min listen
Best of 2022: 3 Pillars to an Excellent Marketing Strategy, with Mada Seghete by B2B Growth
37 min listen
How Expensive is Building a Media Brand for Your Business? | The Journey by B2B Growth
13 min listen
Walmart Launches Creator Studio | Echo Chamber by B2B Growth
13 min listen
Lessons in Emotional Marketing, with Jeff Biesman by B2B Growth
27 min listen
Can a SaaS Startup Afford to Build a Media Company? | The Journey by B2B Growth
14 min listen
Taking the Marketing out of Content Marketing | Echo Chamber by B2B Growth
20 min listen
Ensuring Product Market Fit, with Lisa Horner by B2B Growth
18 min listen
How To Scale a Media Company Within B2B | The Journey by B2B Growth
16 min listen
The State of Branded Podcasts | Echo Chamber by B2B Growth
20 min listen
5 Elements of Successful Messaging, with Darr Gerscovich by B2B Growth
29 min listen
12 Months of Learnings from B2B Growth in 15 Minutes by B2B Growth
17 min listen

Related podcast episodes

Skip carousel

How to Make the Case for a Podcast to Leadership by B2B Growth
29 min listen
Why You Should Have a Good Product Ecosystem by B2B Growth
12 min listen
How to Have Fun with Your Brand w/ Steve Pockross by B2B Growth
19 min listen
Growing a Business Rapidly with Video Centered Marketing featuring Robert Cassard by Best Seller Secrets
35 min listen
Brand pricing power with Dom Boyd by Let's talk branding
44 min listen
12 - Laryssa and Liz on Influencer Marketing for Jewelry Brands: Welcome to episode #12. This week, we’re talking all about influencer marketing for jewelry brands. What does the influencer marketing landscape look like in 2022? Is influencer marketing worth it? When should you consider it for your brand? ... by Success With Jewelry
14 min listen
#2.2: Talking Branding, Logos & Social Proof with David Brier: What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. D... by The Logo Geek Podcast
49 min listen
The rise of multiplayer brands with Zoe Scaman by Let's talk branding
44 min listen
How to Build a Dynamic Customer Journey by B2B Growth
35 min listen
Brand marketing in B2B-land with Gwen Lafage by Let's talk branding
44 min listen
12: Top Business Development Rep (BDR) - Reid Oliver of Vidyard on Leveraging Video to get more Meetings: Leveraging Video to Get More Sales Personalize your message through videos, and make those sales skyrocket! Full show notes complete with links to items mentioned in the show available at: Check out our sponsor and get a free account. Nudge is a... by Sales Success Stories
44 min listen
WBSP339: Grow Your Business by Learning the Nuances of B2B Digital Commerce Processes w/ Jay Schneider by WBSRocks: Business Growth with ERP and Digital Transformation
43 min listen
250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia by The Marketing Millennials
44 min listen
168: How to Monetize Your Blog by Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
8 min listen
35 Minutes of Marketing Strategy You Can Start to Use Today by The GaryVee Audio Experience
35 min listen
Optimizing Content Directories -- Kevin Indig /G2 by Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
31 min listen
5 Reasons Why Marketing Ops Should Be One of Your First Hires by B2B Growth
37 min listen
171: How to Elevate Your Website's Color Palette by Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
6 min listen
Ep 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.: iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business. by iDigress with Troy Sandidge
30 min listen
Driving Commercial Value and Business ROI with B2B Podcast Campaign Attribution with Jake Jorgovan: Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Jake Jorgovan, CEO of Content Allies.B2B podcasting is becoming an increasingly popular way for businesses to reach and engage with their target audience. In 2022, 62% of Ameri... by Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
42 min listen
58 A Client's Perspective： Do They Always Need a Designer or Can They DIY It by The Profitable Graphic Designer
31 min listen
173: Instantly Elevate Your Web Design by Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
6 min listen
#NewPodcast: Brand Land by B2B Growth
7 min listen
Content Creation Hacks: How to Quickly Produce Valuable Content - 198: Do you create content for your business? Looking for an easier way to make your content work for you? In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven... by Social Media Marketing Podcast
39 min listen
183) #ExponentialInsights - Connecting Through Cameras: The Visual Sale: COVID changed the game by forcing companies to adapt. Social distancing forced them to turn to video calls overnight. Over the last two years, business through a camera has been booming. Yet the detached medium of email still dominates professional con... by Banking on Digital Growth
46 min listen
377: Reel Results: Video Strategies for B2B CMOs: Want to win with video? Tune into this episode with , VP of Marketing at , as he answers questions from CMOs, for CMOs, sharing a wealth of pragmatic advice for B2B CMOs looking to utilize this powerful business asset. We cover the 4 Es... by Renegade Marketers Unite
47 min listen
Entertain or die with Dan Salkey by Let's talk branding
49 min listen
359. James Carbary - B2B Podcast Best Practices: James Carbary is the founder, executive producer, and co-host of Sweet Fish Media, a company that produces podcasts for B2B brands. Today, he shares his expertise on creating, distributing, and getting the most mileage out of your podcast. Key... by Unleashed - How to Thrive as an Independent Professional
39 min listen
038: How to Say “No” Kindly and Professionally by Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
7 min listen
172: 5 Ways to Make Small Business Ownership Easier by Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold
6 min listen

Discover this podcast and so much more

How Do You Measure Your Podcast's Success?

How Do You Measure Your Podcast's Success?

Description

Titles in the series (100)

More Episodes from B2B Growth

Related podcast episodes