66 min listen
RV 130 - Beyond Basic Tracking in Paid Search ROI
RV 130 - Beyond Basic Tracking in Paid Search ROI
ratings:
Length:
6 minutes
Released:
Dec 15, 2023
Format:
Podcast episode
Description
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations.
He starts by discussing the lack of data and tracking in companies that spend millions of dollars on Google paid search ads. He emphasizes the importance of having a system in place to measure the ROI of every investment in the channel. Chris highlights the need for marketers to go beyond basic metrics like conversions and clicks and focus on tracking pipeline creation and revenue generation. He also points out common mistakes, such as not using persistent UTMs, and emphasizes the importance of doing the fundamentals well before investing in advanced analytics tools. Chris concludes by discussing the ratio of investment in headcount and its correlation with ROI.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
He starts by discussing the lack of data and tracking in companies that spend millions of dollars on Google paid search ads. He emphasizes the importance of having a system in place to measure the ROI of every investment in the channel. Chris highlights the need for marketers to go beyond basic metrics like conversions and clicks and focus on tracking pipeline creation and revenue generation. He also points out common mistakes, such as not using persistent UTMs, and emphasizes the importance of doing the fundamentals well before investing in advanced analytics tools. Chris concludes by discussing the ratio of investment in headcount and its correlation with ROI.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Dec 15, 2023
Format:
Podcast episode
Titles in the series (100)
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02 by B2B Revenue Vitals