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Wait, We Don't Eat These Cookies?

Wait, We Don't Eat These Cookies?

FromWhat the Adtech: Let's Talk Responsible Advertising


Wait, We Don't Eat These Cookies?

FromWhat the Adtech: Let's Talk Responsible Advertising

ratings:
Length:
47 minutes
Released:
Jun 1, 2022
Format:
Podcast episode

Description

In this episode, your host, Somer Simpson, is joined by Chief Technology Officer of Quantcast, Peter Day and Product Manager of Cookieless Solutions, Isha Chhatwal. They discuss identity, privacy, understanding your campaign reach, and protecting consumer data, and touch on how government regulations may impact our ecosystem and the behaviors it could potentially lead to.  
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This podcast is brought to you by Quantcast. Quantcast's mission is to champion a free and open internet. We are the creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow  their audiences, being able to reach people in the right place at the right moment. Whether you want to run your own advertising campaigns or have them fully managed by our expert account team, we’re here to support you. Get in touch to learn about our different services options to fit your needs. Connect with us today! 
Released:
Jun 1, 2022
Format:
Podcast episode

Titles in the series (5)

This is What the AdTech: Let's Talk Responsible Advertising. Over the past few years, consumers have started holding advertisers’ feet over the fire, forcing them to be more conscious about ethics in advertising and intentional about the content they use, the teams behind the campaigns and overall investments in media. Join your host Somer Simpson, Responsible Advertising Advocate, in these thought provoking, honest and raw discussions with some of today’s top marketing minds, about the future of ethics and advertising and what it means for both marketers and consumers today.