16 min listen
Identifying Influencers by Relevance Not Reach
Identifying Influencers by Relevance Not Reach
ratings:
Length:
41 minutes
Released:
Sep 2, 2020
Format:
Podcast episode
Description
The biggest challenge influencers often face is figuring out how to monetize their content by partnering with brands. Brands biggest challenge is finding influencers who understand the business of influence marketing. Tabitha Hawkins founded the Association of Influencers and Content Creators to bridge that gap and help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. We talked about the association, her approach, standardization of influencer pricing, the potential of unions for influencers and more.
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Released:
Sep 2, 2020
Format:
Podcast episode
Titles in the series (100)
The Crossroads of Influencer Marketing: The Jason Falls Show - A Marketing Podcast by Winfluence - The Influence Marketing Podcast