Once you've learned all of the word tracks and sales tactics, where do you go? What can you do? Dr. Brynn Winegard, and award-winning professor, speaker, and expert in business brain sciences, knows why your customers do what they do, and why they make the decisions they make. As a consultant to companies like Pfizer, Nestle, and Johson and Johnson, Dr. Winegard shares her best advice for thos in the car business wanting to take their influence and persuasive abilities to the next level. Are you getting value from The Dealer Playbook Podcast with Michael Cirillo? Here are three simple things you can do to show your support for the show. 1.) Subscribe: If you haven't yet, click the subscribe buttom and make sure notifications are turned on. 2.) Connect on Social: Say "hi" to Michael on your favorite social platform 3.) Review the show: Leave an honest review on iTunes (or the platform of your choice)