Today is all about Meetings Mean Business. How do you prove the real worth of your multi-million industry to your local newspaper? How can you make a small community understand that your ventures in the event business aren’t a colossal waste of money, but rather a contribution to the economy? In today’s episode, we explore the campaign Events Mean Business and how professionals can work together to show the world – and every single stakeholder! – the full positive impact of the industry.
Meetings Mean Business unites over 60 professionals from across the business in the United States, with global partnerships that include Canada and, soon to be, India. The alliance seeks to engage with outside parties in an effort to bring the Event industry the recognition it truly deserves as a value creator.
Our very special guests today bring decades of experience and some incredible insights into the right path to recognition. Michael Owen is a true veteran of corporate entertainment and event management services. Michael is a frequent presenter at industry conferences and learning institutions, speaking on what’s now and what’s next in meetings and events. Heidi Welker joins us with over 35 years of experience in the meetings and events industry and an extensive background in operations, sales, business development, and industry partnerships. 
Both will guide us through the genesis of Meetings Mean Business in the United States and Canada and tap into the problematics and solutions of harnessing recognition for the industry.
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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!
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Follow our iconic guests on Twitter:
Michael Owen of EventGenuity, LLC (@EventGenuity) 
Heidi Welker of Freeman (@welker_heidi)
Brandt Kruger of Event Technology Consulting (@BrandtKrueger)
Lindsay Martin-Bilbrey of Pathable (@lindsaythecmp)

Check out the epic resources mentioned in this episode:
2018 Global Economic Significance of Business Events
Event Genuity
Meetings Mean Business Canada
Global Meetings Industry Day PCMA
Global Meetings Industry Day (Meetings Mean Business) 
Freeman

What’s your take on Meetings Mean Business and how they tackle the issue of recognition? Let us know below!