ommoditization in the event industry is real. Despite what we might think, it’s very real for creative industries. With the overall business paradigm changing, entire job positions being eradicated by advances in AI and automation, and the wave of commoditization ready to be ridden, what are the options for those working in the event planning industry?
Join us today for another amazing episode of #EventIcons, starring Kevin White. Kevin is a recurring guest, with decades of experience telling organizations’ stories through the design and production of live events. He provides an entrepreneurial approach to innovative systems and thinking, moving the needle with audiences on what they think, feel, know and do.
Kevin and Will walk us through the issue of commoditization in the event industry, how it all started, what are the consequences, and how professionals can adequately prepare themselves to tackle it.
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Below, in our Epic Resources section, we link the awesome insider favorites that were mentioned in this episode! You WANT to check these out! What has been your favorite episode so far? Comment below and let us know!
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Follow our iconic guest on Twitter:
Kevin White of XPL (@2XPL)
Will Curran of Endless Events (@ItsWillCurran)

Check out the epic resources mentioned in this episode:
Sh*t Event Planners Say – #EventIcons Episode 26
The Biggest Takeaways from the Global Event Forum – #EventIcons Episode 154
The Future of 5G at Events – Event Tech Podcast
Win Without Pitching

What are your thoughts on the commoditization of the event industry? Let us know on the comments below!