Maybe you’re the kind of person who holds your plank an extra 15 seconds during 6am HIIT class (showoff). Maybe you need a full day to recover from 20 minutes on the elliptical.

Either way, this one likely applies to you: tech obsession. The zeitgeist’s current fixation with new-wave, at-home, tech-enabled fitness is changing the way we define success, both in terms of personal health goals and in terms of happy business endings (read: IPOs).

This week on Business Casual, we talk to Mirror CEO Brynn Putnam to understand exactly how tech’s influence on today’s fitness startups is impacting the business world. Brynn explains…

What about the at-home fitness business model works

How good tech and smart engineering can scale the unscalable

Why every company is fighting for a tech valuation, even if it doesn’t deserve one


One parting idea: Putnam thinks in-home fitness streaming devices can become the next iPhone. Do you?