9 min listen
SPOS #306 - Truth In Marketing With Jonathan Salem Baskin
SPOS #306 - Truth In Marketing With Jonathan Salem Baskin
ratings:
Length:
50 minutes
Released:
May 20, 2012
Format:
Podcast episode
Description
Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing - Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He's back with another book titled, Tell The Truth - Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel. Running time: 50:15. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jonathan Salem Baskin. Tell The Truth. Sue Unerman - MediaCom. Branding Only Works On Cattle. Bright Lights And Dim Bulbs. Histories of Social Media. Dim Bulb. Advertising Age. Follow Jonathan on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel. Tags: advertising advertising age advertising podcast blog blogging branding branding strategist bright lights and dim bulbs david usher digital marketing dm bulb facebook grand central publishing hachette book group histories of social media itunes jonathan salem baskin marketer marketing marketing book marketing podcast mediacom online social network podcast podcasting social media sue unerman tell the truth twitter wpp
Released:
May 20, 2012
Format:
Podcast episode
Titles in the series (100)
SPOS #01 - Pilot Episode: After being a - the new marketing Podcast from , I caught the bug... big time. Yesterday I was listening to with (from , and ) and I just decided to go for it. I emailed CC and he pointed me toward . I watched the demo, downloaded the trial... by Six Pixels of Separation Podcast