Welcome to episode #318 of Six Pixels Of Separation - The Twist Image Podcast. Will businesses ever get it right? Will they ever be able to please all of their customers all of the time. It's doubtful. While social media has put every company on the spot in terms of having to respond and do the right thing, not a day goes by when someone doesn't have a complaint that is blasted on Twitter, Facebook, YouTube and beyond. What's a brand to do? On top of that, if we have customers complaining all of the time and everywhere, does it create a level of noise where, ultimately, there is no brand impact because of the sheer volume? It's something that Scott Stratten has been looking at (and taking part in) for some time. He blasted out of the marketing gates by gaining a massive following on Twitter (currently approaching 130,000 loyal followers). He converted that popularity into a best-selling business book, UnMarketing - Stop Marketing. Start Engaging, and a speaking career. More recently, he launched his second book, The Book of Business Awesome / The Book of Business UnAwesome. As with everything Scott does, it involves humor and personal stories of how businesses are getting it right and getting it woefully wrong (you can flip the book upsidedown to choose your awesome or unawesome adventure). Here he is... the guy known as Unmarketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Running time: 55:58. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Scott Stratten. Unmarketing. The Book of Business Awesome / The Book of Business UnAwesome. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #318 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book david usher digital marketing facebook itunes marketing marketing blogger marketing podcast online social network podcast podcasting scott stratten social media the book of business awesome the book of business unawesome unmarketing