35 min listen
SPOS #358 - Understanding Humans And Making Marketing Better With Adam Alter
SPOS #358 - Understanding Humans And Making Marketing Better With Adam Alter
ratings:
Length:
47 minutes
Released:
May 19, 2013
Format:
Podcast episode
Description
Welcome to episode #358 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink - And Other Unexpected Forces That Shape How We Think, Feel And Behave, and it is a truly fascinating journey into the relationship between the forces of our environment and how this shapes the outcomes of our lives. Yes, it's deep stuff, but it is told in a very fun and compelling way (no dry academic fodder here!). Alter is an assistant professor of marketing and psychology at NYU's Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He's also an all-around nice guy. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel. Running time: 47:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Adam Alter. Drunk Tank Pink. Stern School of Business. Follow Adam on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #358 - Host: Mitch Joel. Tags: adam alter advertising podcast blog blogging brand business book business podcast david usher digital marketing drunk tank pink facebook itunes marketing podcast nyu nyu stern school of business podcast podcasting twitter
Released:
May 19, 2013
Format:
Podcast episode
Titles in the series (100)
SPOS #07 - C.C. Chapman: This is the beginning of my Road To . This feature will be interviews with some of the thought-leaders that will be speaking or attending this two-day event in October. My first guest is Podcasting hero, . Chapman has also become a huge evangelist... by Six Pixels of Separation Podcast