Welcome to episode #599 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #599 - Host: Mitch Joel. There is a real struggle in business today. Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. I've had the pleasure of knowing Mark Evans for a long while. We go all the way back to the early days of blogging (2003-ish). Back then, Mark held one of the most coveted roles in publishing, as the tech journalist for one of the largest national newspapers. As blogging took hold and social media transformed the media landscape, Mark did not just lie back and go quietly into the night. On the contrary, he embraced this new media. Now, he works as a consultant helping businesses to tell a better brand story. He's the author of Storytelling for Startups (which is going to be updated and renamed in 2018), and is an advisor to many other companies. Along with being an avid hockey and tennis player, he still writes... and even has one of Canada's leading newsletters on marketing. Enjoy the conversation... Running time: 51:18. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mark Evans. Storytelling for Startups. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #599 - Host: Mitch Joel. Tags: advertising advertising agency advertising podcast blog blogger blogging brand brand story business business blog business book business conversation business podcast content marketing digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption innovation j walter thompson journalism journalist jwt leadership book leadership podcast management podcast mark evans marketing marketing agency marketing blog marketing newsletter marketing podcast media media landscape mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel new media newspaper non fiction book podcast publishing six pixels of separation social media startup storytelling for startups tech journalist technology journalist wpp