Welcome to episode #462 of Six Pixels Of Separation - The Mirum Podcast. I first met Mark Evans close to fifteen years ago. We were both speaking during a three-day conference dedicated to corporate blogging. Yes, it was a long time ago. Long before social media was a channel. Back then, Mark was the technology reporter for a national newspaper and was open (but still, somewhat, skeptical) about just how far blogging could go. Since then, he's become the founder of a well known event called, mesh, and has become a full-time consultant that helps startups to tell better stories. With that, he most recently published a book called, Storytelling For Startups. But don't worry, if you're not a startup, this is all about story-driven marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel. Running time: 51:33. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Mark Evans. Storytelling For Startups. mesh. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #462 - Host: Mitch Joel. Tags:  business podcast advertising podcast audio blog blogging brand business book david usher digital marketing digital marketing podcast mark evans marketing marketing podcast mesh mirum mirum agency storytelling for startups twitter