Welcome to episode #477 of Six Pixels Of Separation - The Mirum Podcast. It's hard to deny that podcasting is really coming into its own as a media format. Everyone is jumping in. From amateurs to the biggest media companies in the world. I've been creating this podcast - on a weekly basis - since 2006. Almost a decade of shows. But, the first podcast that I ever appeared on, was the one from Donna Papacosta. At the time, I thought the format was a joke, but after spending time with Donna, I quickly felt that this might be the perfect channel for businesses to experiment with audio. Not to be another kind of radio, but to invent a new type of audio programming. Ten years later, and it is still evolving. I'm loving the podcasting value in relation to business. Donna runs a successful communications consultancy called, Trafalgar Communications. More recently, she co-authored the book, The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional, with Steve Lubetkin. This book is filled with some great insights on how to create a compelling show - from the tech behind it, to the story that's going to make it popular. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel. Running time: 54:11. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's my conversation with Donna Papacosta. The Business Of Podcasting - How to Take Your Podcasting Passion from the Personal to the Professional. Trafalgar Communications. Follow Donna on Twitter. Vote for my panel at SXSW in 2016: The Agency Is Dead. Long Live The Agency. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #477 - Host: Mitch Joel. Tags: advertising awards advertising podcast audio blog blogging brand business book business podcast david usher digital marketing donna papacosta facebook google iTunes j walter thompson marketing blog marketing podcast mirum mirum agency steve lubetkin sxsx the business of podcasting trafalgar communications twitter wpp