61 min listen
How to be a Conscious Marketer
How to be a Conscious Marketer
ratings:
Length:
44 minutes
Released:
May 12, 2020
Format:
Podcast episode
Description
Jim Joseph, the global president of BCW — Burson Cohn Wolf, has a new book out called The Conscious Marketer. Very timely in its release, the book helps brands understand how to better target and position themselves by tuning into their customer's worlds. And what a world that has become, right?
Jason Falls talked to Jim about the book and the ways that businesses and brands can become more aware, and thus more connected, to their customers as he visited the show this week.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jason Falls talked to Jim about the book and the ways that businesses and brands can become more aware, and thus more connected, to their customers as he visited the show this week.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 12, 2020
Format:
Podcast episode
Titles in the series (100)
Social Media for Business with Mitch Jackson: The Jason Falls Show - A Marketing Podcast by Winfluence - The Influence Marketing Podcast