On this episode of On the Homefront, Bruce Kasanoff joins Jeff for a rich discussion on creating value in the modern world.Bruce is best known as a social media ghostwriter and advocate for “doing well by doing good”, helping his clients be clear, compelling and focused. With over 800,000 followers on LinkedIn where he publishes his Mountain Minute newsletter, Bruce is also a published author with books helping thousands of professionals who struggle with self-promotion and a “voice”.With an MBA at The Wharton School, Bruce played a pivotal role in the mid-90s team responsible for transforming the IBM brand from arrogant to approachable, and has been named as one of the 50 most influential thinkers in marketing and business today by The Chartered Institute of Marketing.Bruce and Jeff discuss how to stop a reader in their tracks and strike the right target audience through a headline, the importance of a personal credo, and how to create value in what we do in the modern world.To learn more about Bruce and his books, “How to Self-Promote without Being a Jerk” and “Never Tell People What You Do”, head to his website: https://kasanoff.com/For your FREE Discernment eBook: https://podcast.homefrontbrands.com/en-us/discernment