Michael Fertik | On the Homefront #61 | On The Homefront with Jeff Dudan Podcast

On The Homefront Trailer: On The Homefront launches April 18th. Hosted by Jeff Dudan, CEO of Homefront Brands. Subscribe to listen as soon as the show launches! by On The Homefront with Jeff Dudan

1 min listen

The Evolution of Franchising: Decades of Growth with Steve Murphy: In this episode, Jeff is joined by Steve Murphy, private investor in franchising, VC and real estate.With 20 years experience in retail management, Steve helped lead Winmark Corporation from a $40m market cap company to over $750m prior to his retirement as the President of Franchising. Nowadays, Steve sits on a number of boards to help advise strategy and direction, including on the Board of Advisors to Homefront Brands.Today, Steve and Jeff chat about where the world of franchising has come over the past 20 years, obstacles faced when starting, and how the economy today is affecting the space.Find Steve on LinkedIn here: https://www.linkedin.com/in/stevenmurphy65/ by On The Homefront with Jeff Dudan

33 min listen

Rags to Riches: How Justin Prince Went from Bible Salesman to $2b+ in Sales: On this episode of On The Homefront, Jeff is joined by Justin Prince, Entrepreneur, Author and Speaker with $2b+ in sales.A true rags to riches story, Justin shares his journey from being an animated bible salesman in the mall, through failed businesses leaving his family below zero, to now someone who has built 4 multi-million dollar businesses.They discuss the attitude necessary for success, turning an idea from impossible to inevitable, and the importance of setting the right example when raising your kids.To connect with Justin, head to his website - https://iamjustinprince.com/You can also find him on Instagram (https://www.instagram.com/iamjustinprince/) and Facebook (https://www.facebook.com/iamjustinprince) by On The Homefront with Jeff Dudan

34 min listen

The Importance of Passion and Personal Alignment in Business with Kara Goldin: With 17 years at the helm of Hint and prior experience in tech at AOL, Kara shares her insights on leadership, entrepreneurship, and the importance of passion in founding a successful company. She also discusses her book, "Undaunted," and the key lessons she has learned along the way in her career. Kara has been named to InStyle's Badass 50, Fast Company's Most Creative People in Business, and Fortune's Most Powerful Women Entrepreneurs list.Connect with Kara on LinkedIn.On The Homefront is presented by Homefront Brands. Our mission is to inspire and empower individuals to transform their lives, positively impact their communities, and enhance the well-being of those they cherish most through responsible franchising and entrepreneurship. Tune in as we discuss enterprise-level solutions for local business owners and provide valuable insights for anyone looking to build their dynasty on the homefront. If you'r by On The Homefront with Jeff Dudan

49 min listen

Navigating the Digital Transformation with Kieran Gilmurray: In this episode of On the Homefront, Jeff sits down with Kieran Gilmurray, a digital expert boasting over 25 years of experience in intelligent automated data analytics.Kieran "The Robot Whisperer" Gilmurray is a five-time global award winner with a Masters in Computer Science and Business Administration. He offers executive coaching and develops digital solutions for clients worldwide. Jeff and Kieran explore the integration of digital strategy with business strategy, Kieran's journey to his current position, and ethical AI considerations.As a critical thinker, Kieran knows when to exercise caution and shares insights on mitigating risks in our careers and adapting to the AI-driven world.Kieran's new book, "The A-Z of Organizational Digital Transformation," is available on Amazon or through his website. You can find Kieran on LinkedIn as well.On The Homefront is presented by Homefront Brands. Our mission is to inspire and em by On The Homefront with Jeff Dudan

46 min listen

Performance-Based Hiring: Reducing Bias and Hiring for Results with Lou Adler: Jeff is joined by Lou Adler, CEO of Performance-based Hiring Learning Systems and an industry veteran with 45 years of experience in the hiring field. Lou started his career running a manufacturing company before transitioning to recruiting. His process has transformed the hiring industry by focusing on results-driven objectives to find the best-fit candidates.In this engaging conversation, Lou shares how he discovered flaws in the hiring processes he saw. This realization led him to develop the performance-based hiring process, which emphasizes defining job requirements in terms of performance objectives rather than personal traits. The innovative approach helps to minimize bias in the hiring process and ensures the selection of competent candidates.Connect with Lou on LinkedIn or visit louadlergroup.comOn The Homefront is presented by Homefront Brands. Our mission is to inspire and empower individuals to t by On The Homefront with Jeff Dudan

40 min listen

Purpose Driven Business with Jeff Deckman: Today, Jeff is joined by Jeffrey Deckman, international award winning Executive and Organizational Performance Consultant, Strategist, Author and Trainer.Jeffrey started his career young and in a completely different world of leadership as we see it today. In this eye-opening conversation, he speaks to Jeff about the ways leadership has to change in order for our generation to build meaningful companies that are true to their purpose.They touch on his work and words in his book, Developing the Conscious Leadership Mindset for the 21st Century, for which he has won 2 international and 2 national Stevie awards. They discuss the idea of our businesses as tribes, and how this lens can change the way you lead your people.To learn more about Jeffrey, head to his website https://jeffreydeckman.com/ where you'll find information as well as the useful Resources tab.Jeffrey is also on Linkedin, here: https://www.linkedin.com/in/jeffrey-deckman/ by On The Homefront with Jeff Dudan

38 min listen

Knowing Your Worth with Casey Brown: On today’s episode, Jeff takes a deep dive into the world of pricing, asking the President of Boost Pricing, Casey Brown, all the questions we, as entrepreneurs, sometimes get caught on.Casey Brown is on a mission to help organizations be paid well for their excellence. She leads a team of experts who help organizations discover their true pricing power—and watch their profits rise as a result. With degrees in Chemical Engineering, Spanish, and Business and career experience in engineering, Six Sigma, and pricing strategy for multiple Fortune 500 companies, Casey brings unmatched expertise to help clients.Today, Jeff and Casey discuss the various factors that directly affect cost, even if we didn’t know it. They look at how you should be thinking about your competitor’s prices, how to turn a lost client into a learning opportunity, and the world of margins. Head to https://boostpricing.com/Casey Brown’s LinkedIn: https://www.linkedin.com/in/caseybr by On The Homefront with Jeff Dudan

51 min listen

Empowering Women and Transforming Lives Through Holistic Health with Cynthia May: In this episode of On the Homefront, Jeff welcomes Cynthia May, founder of beem Light Sauna. Cynthia has a history of creating businesses that deliver exceptional customer experiences while empowering women to take control of their financial future.Growing up as a Marine's daughter and becoming a young mom at 16, Cynthia learned to adapt, start anew, and flourish in each new phase of her life. When her daughter was diagnosed with Lyme disease at 13, Cynthia explored holistic methods to alleviate symptoms and discovered the success of infrared light therapy. However, she recognized a gap in the market, as infrared therapy wasn't widely accessible outside of medical offices.Now operating multiple locations across the South Atlantic states, beem is rapidly gaining popularity as a go-to therapy choice for those seeking to enhance their health and well-being.Jeff and Cynthia delve into her journey, the innovat by On The Homefront with Jeff Dudan

38 min listen

From Hot Dog Cart to Acquisition with Stacy Madison: Stacy Madison is an entrepreneur who gained recognition for creating Stacy’s Pita Chips & later, Be Bold Bars. With a Masters in Social Work, Stacy was selling pita sandwiches with her partner out of a converted hot dog cart in Boston, when they suddenly found themselves with an abundance of leftover pita bread at the end of the day.Instead of tossing the bread, Stacy decided to bake the leftover bread into chips adding flavours in the process, and began handing them out for free to those in line for sandwiches. But, when she found out people were happy to pay for the chips, the business quickly grew and eventually was sold to the Pepsi Company for $250m.Jeff and Stacy discuss her adventurous life leading her to this point, as well as the meaning of “BOLD”, and what it means to be an entrepreneur in a changing world. Find Stacy on LinkedIn hereHead to the BeBold website https://beboldbars.com/ & use code “STACY” for a discount on you by On The Homefront with Jeff Dudan

40 min listen

How Michael Reddington Moves People From Resistance to Commitment: On today's episode, Certified Forensic Interviewer turned Entrepreneur & Author, Michael Reddington joins Jeff.Michael Reddington is an expert at moving people from resistance to commitment. He is President of InQuasive, Inc., and author of The Disciplined Listening Method. In an utterly fascinating discussion, Michael discusses the framework of a successful interrogation - the tricks, what to look for and what approach to take for a desired outcome. They explore how these techniques can be used in business when taking accountability for decisions and getting to the bottom of a tricky situation with employees.To learn more about Michael, head to his website - https://michaelreddington.com/His book, The Disciplined Listening Method can be found at https://disciplinedlistening.com/ by On The Homefront with Jeff Dudan

43 min listen

Identify your Core Values and Change Your Life with Marybeth Hyland: On this episode of On The Homefront, Jeff is joined by the fantastic Mary Beth Hyland, a leading global speaker on workplace culture, values, and mindfulness.As the Founder and Chief Visionary of SparkVision, Mary Beth Hyland knows that extraordinary success is rooted in the vision, values, and culture crafted by purpose-driven leaders and their tribes. With over 12 years of experience, built on knowledge from a BA in Social Work and MS in Nonprofit Management, she’s known for her ability to create movements across generations.Today, Jeff and Mary Beth have an in-depth, to-the-soul discussion about core values and how they impact us in every facet of our working lives. They discuss the importance of binding values with a company’s vision and how it can take the persona of a business to the next level from the top down.Mary Beth’s book, Permission to be Human, is out now: https://sparkvisionnow.com/book/Connect with Ma by On The Homefront with Jeff Dudan

41 min listen

Leadership, Stoicism, and Franchising Wisdom with Michael O’Driscoll: Jeff is joined by Michael O'Driscoll, COO of Homefront Brands and an accomplished executive with a career spanning from working at Citi to becoming the CEO of Fastway Couriers.Hailing from Brisbane, Australia, Michael shares his insights into the transformative power of franchising and how it can impact individuals and communities positively. He also delves into Australia's fascinating history and national character, including its resilience during difficult times and successful businesses born from its vast mineral wealth.Connect with Michael on LinkedIn or visit homefrontbrands.comOn The Homefront is presented by Homefront Brands. Our mission is to inspire and empower individuals to transform their lives, positively impact their communities, and enhance the well-being of those they cherish most through responsible franchising and entrepreneurship. Tune in as we discuss enterprise-level solutions for local business by On The Homefront with Jeff Dudan

49 min listen

The Art of Negotiating - From Hostages to Business with Chris Voss: Today on the show, Jeff sits down with Chris Voss, renowned negotiation expert and former FBI hostage negotiator.The episode goes deep into the principles of tactical empathy. From practicing these skills in extreme scenarios to understanding the crucial role of empathy in business, Chris explores what it means to give people what they genuinely need rather than just catering to desires.Using his experiences from hostage negotiations and SWAT operations, Chris paints a vivid picture of crisis response, decision-making, and the immense satisfaction derived from successful negotiations. This episode also touches on the collaborative effort that went into writing his negotiation book with Tall Roz, introducing the "quick two plus one essentials" for negotiation.To connect with Chris, visit his LinkedIn.If you’re ready to take the next step towards owning your own business and gaining back your freedom, go to podcast.homef by On The Homefront with Jeff Dudan

51 min listen

Doing Well by Doing Good: On this episode of On the Homefront, Bruce Kasanoff joins Jeff for a rich discussion on creating value in the modern world.Bruce is best known as a social media ghostwriter and advocate for “doing well by doing good”, helping his clients be clear, compelling and focused. With over 800,000 followers on LinkedIn where he publishes his Mountain Minute newsletter, Bruce is also a published author with books helping thousands of professionals who struggle with self-promotion and a “voice”.With an MBA at The Wharton School, Bruce played a pivotal role in the mid-90s team responsible for transforming the IBM brand from arrogant to approachable, and has been named as one of the 50 most influential thinkers in marketing and business today by The Chartered Institute of Marketing.Bruce and Jeff discuss how to stop a reader in their tracks and strike the right target audience through a headline, the importance of a personal credo, and how to create value in what we do in by On The Homefront with Jeff Dudan

36 min listen

How Gold Medal Olympian Kaitlin Sandeno Learned to Love 2nd Place: On today’s episode of On the Homefront, Jeff sits down with Olympic Gold Medalist Kaitlin Sandeno.Kaitlin Sandeno Hogan is an American former competitive swimmer, Olympic gold medalist, world champion, and former world record-holder. She also is now the national spokesperson of the Jessie Rees Foundation, a motivational speaker, coach, sports commentator, emcee, and host for world-class sporting events.They discuss Kaitlin’s journey beginning at the 2000 Olympics in Sydney, Australia, while she was still a high school student, her transition into business, and the lessons she’s brought from her competitive swimming career into the world of entrepreneurship and leadership. They talk about support, ego, and Kaitlin’s thoughts on the toxic “Gold or nothing” culture.Connect with Kaitlin on her website: https://www.kaitlinsandeno.com/ by On The Homefront with Jeff Dudan

49 min listen

Practicing Mindfulness to Improve Leadership with Marc Lesser: In this enlightening episode of On the Homefront, Jeff is joined by Marc Lesser, a speaker, and author of 5 books.Marc is known for his ability to help leaders integrate mindfulness and emotional intelligence practices into their leadership journey. After a 10-year residency at the San Francisco Zen Center, an MBA degree from NYU, and founding 3 companies, Marc has developed mindfulness practices for all leaders.Jeff and Marc explore all the ways mindfulness and a "zen" approach can help in the world of entrepreneurship, the journey of change when starting a business, and the importance of ensuring you enjoy what you're putting your energy into.Find Marc & his new book "Finding Clarity" at https://marclesser.net/ by On The Homefront with Jeff Dudan

41 min listen

The Power of Purpose and Leadership in Business with David Zerfoss: Today on the show, Jeff is joined by David Zerfoss, former President of Husqvarna Professional Products.David has over 18 years of experience in leadership roles and has led his team in generating hundreds of millions of dollars in company growth. After retiring from his role at Husqvarna, David transitioned to become a Vistage Chair, where he guides members to achieve transformative growth and emphasizes accountability, integrity, and personal development.They discuss the need to be uncompromising about one's purpose, vision, and values and highlight the role of purpose in driving exponential growth. David also discusses the power of surrounding oneself with like-minded individuals and the importance of continuous learning and development as a leader.To connect with David, email him at david.zerfoss@vistagechair.com or connect with him on LinkedIn: https://www.linkedin.com/in/davezerfoss/If you’re ready to take the ne by On The Homefront with Jeff Dudan

57 min listen

Disruptive Thinking and Radical Results: In this episode, Jeff sits down with Ryan Alford; speaker, author, marketing powerhouse, and founder of Radical and Social House.Ryan Alford has built a name, a global network, and countless brands through his approach to disruptive thinking that generates radical results. From selling ads on Madison Avenue to growing an 8-figure marketing agency and a Top 10 podcast, he has worked hard to crack the code on what drives real success. On the show, Jeff and Ryan have a candid conversation about the transformative nature of good content when it comes to building a personal brand. They discuss the nature of podcasting as an accompanying driver for a business and the incredible byproducts of building trust with your audience.To learn more about Ryan, head to his website: https://www.linkedin.com/in/ryan-alford/ by On The Homefront with Jeff Dudan

46 min listen

Prison Doctor to 8-Figure Business in 16 Months: Dr Alex Spinoso’s Journey: Today, Jeff is joined by Dr Alex Spinoso, an entrepreneur who owns and operates seven successful businesses, one being scaled to 8-figures within 16 months.With a background as a Medical Doctor skilled in Epidemiology, Biotechnology, Healthcare, and Clinical Research with a Master of Business Administration from La Sierra University, Alex has an inspiring journey that led him to give up all the creature comforts to put 110% into his vision. Among his ventures is Genesis, a lifestyle medicine company with a focus on healing from the inside out through medical weight loss, hormone therapy, semaglutide, and aesthetics.Today they discuss his dedicated journey, the importance of being constantly willing to learn, and how you should apply the secrets from the best franchises in the nation to help your own business scale.Connect with Alex via Instagram: https://www.instagram.com/dralexspinoso/?hl=en Alex’s Website: ht by On The Homefront with Jeff Dudan

54 min listen

Crafting Authentic Brands with Jake Karls: In this episode of On the Homefront, join Jeff as he sits down with Jake Karls, the co-founder and chief Rainmaker at Mid-Day Squares. Mid-Day Squares is a unique functional square + chocolate that is certified Non-Gmo, Fair Trade, Kosher, Vegan, and are gluten, soy, and dairy-free. Together, they delve into the art of building brands authentically, the importance of embracing entrepreneurship while staying true to oneself, and the unique strategies that have propelled Mid-Day Squares to success.Connect with Jake on LinkedIn: https://www.linkedin.com/in/jake-karls-653106ba/?originalSubdomain=caCheck out the line of Mid-Day Squares: https://www.middaysquares.com/ If you’re ready to take the next step towards owning your own business and gaining back your freedom, go to podcast.homefrontbrands.com by On The Homefront with Jeff Dudan

35 min listen

General Anthony Tata: How Leading on the Battlefield Translates to Real World Leadership: Today joining Jeff on the show is General Anthony Tata, retired US Army officer, national best-selling author, and government official.Anthony is a retired US Army Brigadier General and later served as a school district administrator. Tata is also the author of the thriller novel series "Threat."His distinguished military career includes commands in the 82nd Airborne and 101st Airborne Divisions and the 10th Mountain Division and operations in Afghanistan, Bosnia, Croatia, North Macedonia, Kosovo, Panama, and Haiti.With rich life experience and knowledge, Anthony speaks to Jeff about early life, the status of the US Army in our modern-day culture & the direction it's taking, and the role of being a leader in such a traditional establishment.They also discuss the war in Ukraine and use diplomatic stories to compare different governments' roles in similar circumstances.To learn more about Anthony & by On The Homefront with Jeff Dudan

40 min listen

Women and Moms in Entrepreneurship, with Lindsay Pinchuk: Welcome back to another episode of the On The Homefront Podcast! I'm your host, Jeff, and in today's episode, we have a special guest, Lindsay Pinchuk, an award-winning entrepreneur, expert marketer, on-air expert, and small business champion.In this episode, Lindsey speaks about her journey from gaining her initial career experience at Sports Illustrated, to the creation and subsequent sale of her start-up Bump Club, and Beyond - a company focused on empowering expecting mothers. She opens up about her corporate experience, and her decision to step back from the corporate world to focus on aiding women business owners, especially those over 40, with their branding and marketing strategies.Sharing her experiences and challenges faced in running a business, especially during the COVID-19 pandemic, Lindsay lays down valuable insights about the power of authenticity. She emphasizes recognizing one's value, standing true to oneself, by On The Homefront with Jeff Dudan

58 min listen

The Transformative Power of Wellness: On this episode, Jeff chats with Eric Hinman, an Endurance Athlete (5x Ironman), content creator, and social media influencer.Exploring Eric’s enlightening journey through the health and wellness world, Jeff and Eric discuss the unsung benefits of wellness that aren’t always top of mind for those stepping out on their new fitness journey. They look at the specific elements of sleep, diet, movement, and being present and how they directly correlate with a fulfilling life, both personally and in our entrepreneurial endeavors.To learn more about Eric and find out when he’s coming to a place near you, head to his Instagram (https://www.instagram.com/erichinman/?hl=en) or website (https://www.erichinman.com/about/) by On The Homefront with Jeff Dudan

44 min listen

Faith, Resilience, and Purpose: From Football Field to Leadership Development, with Dr. Jason Carthen: Welcome back to another episode of the On The Homefront Podcast! I'm your host, Jeff, and in today's episode, we have a special guest, Dr. Jason Carthen, Founder and President at Jason Carthen Enterprises.Dr. Carthen, a former professional football player-turned-executive coach, and bestselling author, shares his journey from a broken home to achieving remarkable success. He believes in the importance of authenticity, taking risks, and leaving a lasting legacy through speaking positivity into the lives of others. He also emphasizes the incredible power of speaking life and positivity to others. He believes that our words can leave a lasting legacy, not only in the moment but also in the future. As a devoted husband and father, Dr. Carthen applies this mantra to his relationships, recognizing the profound influence that our words and actions can have on those closest to us.Join us as w by On The Homefront with Jeff Dudan

69 min listen

The World of Strategic Selling w/ Roger Martin: On today’s episode, Jeff sits down for an enlightening discussion with fitness franchise empire owner, Roger Martin.Roger Martin is the Co-Founder and Managing Member of the industry-leading health and wellness franchises, RockBox Fitness and beem Light Sauna. Prior to this, Roger operated as the CEO of a solid oral dosage pharmaceutical development and manufacturing organization. Roger has extensive expertise in pharmaceutical sales management, leadership, sales force deployment and strategic selling.Today, they discuss Roger’s journey from pharmaceutical rep to getting his hands dirty in the world of entrepreneurship. They tap into the importance of strategic selling, and how the best in the business channel urgency into their marketing.For more information on Roger and his brands, head to https://thrivemorebrands.com/Roger’s Linkedin: https://www.linkedin.com/in/roger-martin-20/ by On The Homefront with Jeff Dudan

52 min listen

International Growth with Ryan Margolin: Today, Ryan Margolin, CEO at Professional Hair Labs, joins Jeff for an in-depth discussion on what it takes to take a business to the next level.As an International Business Leader and Entrepreneur, Ryan helps create sustainable services and products for industries that are full of subpar options. He understands how to effectively take concepts and formulate strategies for success in various industries. Today, they discuss the journey Ryan’s family-founded business has taken him on, the differences between the European and US markets, and the keys for success when you’re scaling your business to those high figure ranges.To learn more about Ryan, connect with him on LinkedIn: https://www.linkedin.com/in/ryanmargolin/ by On The Homefront with Jeff Dudan

47 min listen

Iron Man Athlete and Founder Mark Sisson: Today, American Fitness Author, Food Blogger, and former triathlete and Ironman competitor Mark Sisson joins Jeff On The Homefront.With roots in pre-med and a biology degree under his belt, Mark’s life has taken him through many aspects of the health and wellness market, leading to the creation of Primal Kitchen - an authentic, premium, and growing brand that offers health-conscious consumers the best possible choices for condiments, sauces, dressings and snacks.Mark and Jeff discuss the many turning points of Mark’s life leading him to where he is today, the importance of consistency in how you live your life, and Mark’s reluctance to give in to retirement at the age of 69.To learn more about Mark, head to https://www.marksdailyapple.com/ by On The Homefront with Jeff Dudan

37 min listen

Extreme Focus Leads to Hyper Success: Jeff Dudan in the Hot Seat: In this special episode, Jeff gets interviewed by Michael Reddington. They delve into coaching, culture-building, and the art of living purposefully. Uncover the insights that can transform your approach to life and leadership.Michael Reddington is a seasoned executive resource, Certified Forensic Interviewer, and the President of InQuasive, Inc. Renowned for his expertise in guiding individuals from resistance to commitment, he authored "The Disciplined Listening Method."Tune in for this unique exchange of wisdom. Follow On The HomeFront on Instagram for more inspiring conversations, and don't forget to leave your thoughts in a review. Your journey to a purpose-driven life starts here! by On The Homefront with Jeff Dudan

79 min listen

Transforming Customer Interactions: Insights from Nick Glimsdahl: Today we dive deep into the world of customer experience and digital transformation with Customer Service powerhouse & host of the Press 1 For Nick podcast, Nick Glimsdahl. Hailing from a small town in North Dakota, Nick went on to become a five-time National Team Cross Country champion, showcasing his determination and drive from a young age. Nick's unique journey eventually led him to the world of contact centers, where he discovered his passion for enhancing customer experiences. Together, Jeff and Nick delve into the core principles that shape the best approach to customer service, emphasizing empathy, authenticity, and the importance of treating customers as human beings.Nick’s LinkedIn: https://www.linkedin.com/in/nickglimsdahl/ The Press 1 for Nick podcast is available on all platforms, or via the website: https://press1fornick.com/ If you’re ready to take the next step towards owning your own business and gaining by On The Homefront with Jeff Dudan

49 min listen

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Michael Fertik | On the Homefront #61

Michael Fertik | On the Homefront #61

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