On today’s episode, Jeff sits down for an enlightening discussion with fitness franchise empire owner, Roger Martin.Roger Martin is the Co-Founder and Managing Member of the industry-leading health and wellness franchises, RockBox Fitness and beem Light Sauna. Prior to this, Roger operated as the CEO of a solid oral dosage pharmaceutical development and manufacturing organization. Roger has extensive expertise in pharmaceutical sales management, leadership, sales force deployment and strategic selling.Today, they discuss Roger’s journey from pharmaceutical rep to getting his hands dirty in the world of entrepreneurship. They tap into the importance of strategic selling, and how the best in the business channel urgency into their marketing.For more information on Roger and his brands, head to https://thrivemorebrands.com/Roger’s Linkedin: https://www.linkedin.com/in/roger-martin-20/ For your FREE Discernment eBook: https://podcast.homefrontbrands.com/en-us/discernment