Today, Jeff sits down with Verne Harnish, Author of "Scaling Up" and “Mastering the Rockefeller Habits,” for an insightful conversation offering valuable takeaways for those seeking to understand the principles and strategies behind scaling their business effectively.Often referred to as “The Growth Guy,” Verne Harnish's background is characterized by his profound expertise in business growth and strategy. As the founder of the Entrepreneurs' Organization (EO) and the author of the bestseller "Scaling Up," he has dedicated his career to helping businesses expand and thrive. His insights into scaling companies have made him a sought-after expert in the field.Throughout the episode, they explore various topics crucial to scaling a business successfully. They discuss strategies for achieving rapid growth, the importance of a well-defined company culture, and the role of leadership in sustaining expansion.Scaling Up: https://scalingup.com/If you’re ready to take the next step towards owning your own business and gaining back your freedom, go to podcast.homefrontbrands.comFor your FREE Discernment eBook: https://podcast.homefrontbrands.com/en-us/discernment