This week we dive into the book Influence: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy. We discuss the theme of the book, behind the scenes of being an influencer. She walks us through what a career trajectory can look like and what types of people are best suited for an influencer career. We discuss how to navigate your glow up and Brittany walks us through in detail how smaller, niche influencers can have and advantage in a saturated market. This is a can’t miss convo filled with actionable information.