Shannon McCracken joins us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should focus on amidst times of crisis and uncertainty. Shannon has a unique vantage point, as she's the CEO of The Nonprofit Alliance, leading the association through rapid growth since its launch in 2018. Previously she spent two years as Charity Navigator’s Chief Development Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to support successful implementation of a new strategic plan. She now serves on their board of directors. She spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a multichannel individual fundraising program. Shannon has been an engaged member of the DMA Nonprofit Federation, with past roles as Chairperson of the Advisory Council and Chair of the Ethics Committee. https://tnpa.org/membership/telluswhatyoulove/ ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.