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Kiersten Hill: Why It Is Important To Invest In Marketing

Kiersten Hill: Why It Is Important To Invest In Marketing

FromThe Influential Nonprofit


Kiersten Hill: Why It Is Important To Invest In Marketing

FromThe Influential Nonprofit

ratings:
Length:
39 minutes
Released:
May 19, 2022
Format:
Podcast episode

Description

Kiersten Hill is the Director of Nonprofit Solutions in Firespring. She is a Nebraska-native born and raised in North Platte. She graduated from the University of Nebraska–Lincoln. With almost two decades in nonprofit management and fundraising, she has raised over $20 million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and boards of directors. Key Takeaways:A rising tide floats all boats and there’s enough pie for everybody. Stop seeing nonprofit work as a competition - everyone wants to make the world a better place so everyone has to work together to win together.Nonprofits tend to look at a lot of capacity-building tools, marketing tools, and even some fundraising tools on a cost basis as opposed to an investment basis.Limit and specialize your audience and communicate to that specific audience. Tailor your message to be useful and attractive to that audience you have decided to communicate to. Viral fundraising efforts don’t just happen, you have to invest in good marketing on a consistent basis and really focus on honing your mission, honing your messaging, and really targeting your audience. That takes consistency, dedication, and knowledge. “When we all work together, we all succeed… There’s enough for everyone, you put out in the universe who you are and what you do and how you do it better and differently than anyone else and the right people will find the right people. It all works out.”“I would challenge, especially small and mid-sized nonprofits, to really start thinking of capacity building and what your return on investment is as opposed to just what the receipt says…” “The hero of a nonprofit story is either the people that you help or it’s the donors who make those things possible.” - Kiersten Hill Reach out to Kiersten Hill at:Website: https://firespring.com/LinkedIn: https://www.linkedin.com/in/hillkiersten/ Be more confident, credible & convincing to your board & supporters without feeling rejected, ineffective, or pushy.Learn to manage your mindset, lead yourself and others more effectively and have the meaningful conversations that drive your most important work. Get your free starter kit today at  www.theinfluentialnonprofit.com
Released:
May 19, 2022
Format:
Podcast episode

Titles in the series (100)

You want your nonprofit to make the biggest impact possible on those you serve and to do that you need a community of support. Each week, join Maryanne Dersch, nonprofit revolutionary, as she interviews nonprofit leaders who are growing their influence to raise more money and do more good. If you want to fundraise with ease, build better relationships with board and staff, or just need a shot of fresh ideas and inspiration, this show is for you.