“If you’re going to lead with hustle, you’re always going to have to hustle.” -- Niki Pfeiffer, Unstoppable Success Radio   Niki Pfeiffer is the Founder of Cocktail CEO and recognized business growth expert! More than that, she shows entrepreneurs and executive leaders to cut through the noise and get down to the vital things that matter -- and drive sales (with less stress). Niki’s book, How to Make Your Business Stand Out in 5 Happy Hours, released this past winter, is helping people stand up and out in their professional lives.   Niki shares the start of her career - at one of the largest business consulting firms to Fortune 500 companies. But what’s impacted her the most in all of her unique experience in working with companies of all sizes, narrowing down the things that work no matter where you’re at today.   Revealed in this episode: Objectives behind content marketing -- the ones that matter and the ones that are just misconceptions Why we need to look at ‘focus’ differently and how to adapt the attitude of the highest-earning executives in the world Using your competition for leverage in a smart, strategic way -- and scale up quickly     We HIGHLY encourage you to grab a copy of Niki’s book so that you can adapt your focus, create your 5 crucial “happy hours” in your business, and get back to the vital thats matter in your business.     “In a year to 18 months, you can go from not even being on the radar to leading in your industry.” -- Niki Pfieffer     Mentioned in this episode: Niki’s book, How to Make Your Business Stand Out in 5 Happy Hours   Connect with Niki: Cocktailceo.com Twitter: @theCocktailCEO   Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint     A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, break through overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!