Engaging with potential customers and sharing your expertise on social media is smart business. As a productivity and organization professional, you want to showcase your work, and be an active part of that online community of people who share your interests and appreciate what you do. For many, including our guest Samantha Pregenzer, Instagram is a natural fit for showcasing organization projects and sharing tips and demonstrating your expertise. She currently has 450,000 Instagram followers, so she has a lot to teach us about best practices and building your brand through social media. Samantha is the founder of Simply Organized. She is a residential professional organizer, Evernote community leader, blogger, keynote speaker, Better Homes and Garden style maker for 2016 and 2017 and has been featured in Family Circle magazine, Redbook magazine, Oprah.com, Huffington Post, Good Housekeeping, Buzzfeed and Apartment Therapy. What You’ll Learn in this Episode: How to use Instagram to gain credibility in the industry Why listening is such an important part of the job of a professional organizer Managing your social media presence probably means focusing on one or two platforms Why a visual medium like Instagram might call for an investment in some photography training How to embrace that quirky thing you’ve become known for, like taking pictures of the contents of a refrigerator Tips for getting brands to notice you on Instagram Great tips on upping your hashtag game Best practices for permissions and reposting photos on social media How being yourself on social media can be a great asset to your brand