Shawndra Holmberg, CPO-CD, is the owner of Dhucks. She signs her emails with the title: Primary Instigator of Productivity & Organization for Writers, Creatives, & Dreamers. Holmberg understands the challenges and triumphs of being a writer. Her fourth book, 31 Small Steps to Organize for Emergencies, was just published in February. Shawndra has been in business for 12 years and has lately turned her passion to guiding, mentoring, and coaching fellow writers with a new business, HYH Book Coach. She’ll inspire you to share your message and get your book(s) into the hands of readers everywhere On her journey to becoming an organizing & productivity consultant, author, and book coach, Shawndra Holmberg tackled jobs as varied as bioterrorism preparedness planner for the Hawaii State Department of Health on the Big Island, coordinated environmental and safety training on Johnston Atoll (approximately 850 miles southwest of Hawaii), and handled health and safety issues for a year at the South Pole station, Antarctica, with temperatures ranging from a balmy -7 °F to a chilling -112 °F. What you’ll learn about in this episode: There are many great reasons to write a book – and why you can definitely do it Why marketing your business is not a sprint – keep up the activities because they will pay off in the long run The vital importance of adapting your business for economic upturns and downturns Overcoming anxiety around networking How to repurpose existing content to grow your audience There’s not just one format for sharing your words – use books, blogs, vlogs, newsletters – whatever works for you How to adapt to the always changing world of self-publishing Editing is organizing for words. Why it’s important to set smaller, doable goals.