Charles Frydenborg is the CEO of MarketMuse, an AI-driven platform that helps transform how content creators research, plan, and craft their content. We talk about how to keep up with Google’s ever-changing search algorithm, the key elements of an effective content marketing strategy, and why written content is here to stay.
 
Time Stamps
[00:32] Getting to know Charles Frydenborg
[02:34] Charles’ experience with management blueprints
[04:51] Charles shares his favorite parts of the EOS framework
[06:09] How MarketMuse helps businesses improve the quality of their content
[08:23] How to keep up with Google’s ever-changing search algorithm
[09:48] The key elements of an efficient content marketing strategy
[14:22] Natural Language Generation(NLG) and why it’s so important
[14:53] The future of content marketing
[17:37] The growth of video content and why written content is here to stay
[18:47] The biggest challenges affecting AI-powered software companies
[20:43] MarketMuse’s big, hairy, audacious goals
[21:35] How to measure and create good quality content
[23:22] Become an expert in your content creation strategy
[25:04] Parting thoughts
 
Links and Resources
Charles’ LinkedIn
Marketmuse.com
Charles’ email address: Charles@Marketmuse.com
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