The golden path to effective SEO doesn’t require any technical expertise. Instead, it requires that you consistently publish content that relates to your market. This critical insight comes from our interview with the Godfather of SEO and marketing thought leader, Neil Patel. Today we recap more of our top takeaways from that conversation. For our next highlight, we talk about how you can use content to drive your business growth, adding tips on how you can best do this. Reflecting the view that SEO is a long-term strategy, we then unpack Neil’s advice to start your SEO project by going after niche terms within broad topical areas. After exploring why this is such an effective strategy, we look at how you can use heat maps to create highly optimized web pages. Throughout this episode, we also share SEO best practices to draw in traffic and build your website authority and subscriber list. Tune in to hear the next step of your SEO journey.