Building an SEO strategy may seem like a daunting task. But in reality, the most effective SEO is built on strong foundations and consistent work that requires little to no technical skill. Today we welcome SEO and marketing king Neil Patel onto the show to talk about the core SEO fundamentals that personal brands need to cover. Neil’s first lesson highlights that SEO is a long-game that requires you to consistently post content. After chatting about the hit and miss nature of content, we dive into the role that keyword research plays in your SEO strategy. Neil then opens up his keyword playbook, sharing insights into the kinds of keywords that you should target. Linked to this, we discuss how tools like Ubersuggest can help you find keywords to target, along with how Schema markup can help you create a faster-loading website. Later, we look at how you can optimize your website for a near-perfect web experience. Throughout our conversation, Neil offers clear and actionable advice that will up your SEO game. Join us to begin your journey to SEO mastery.