On today's episode of the Internet Marketing Podcast, Andy is joined by Casie Gillette, Sr. Director of Digital at KoMarketing, a B2B agency based in Boston, MA to talk about how you can create content that people remember. On the show you'll learn: The issues facing businesses with so much content out there (there are over 4 million blog posts created a day, plus social, plus video...)How you can cut through the noise Why you need to be thinking about WHY you're creating content before you startWhy no one wants your infographic! How to get better at creating something our people actually wantThe common mistakes that people make when trying to ensure their content is SEO friendly Which businesses Casie feels are creating great contentPlus, Casie provides her top tip/key takeaway for the audience. If you'd like to connect with Casie, you can find her on Twitter here and on LinkedIn here.  For information regarding your data privacy, visit acast.com/privacy