What are the pieces and parts that have to work together for a successful Social Media presence?  What should a ‘social media manager’ do if you have one? Can you manage it all by yourself? We’ll drill down on these answers!
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A) Communication is key.  This is what social media actually is…it’s an additional way to communicate with your friends, center of influence, prospects, clients, and professional relationships.  
You should be efficient and professional at communicating effectively with all of these categories.  If you hire someone else, you’ll have to ensure they can do this for you, and do it in a way that’s appropriate to who you are. 
Typical things you must be good at to communicate effectively on social:
*Identify current events which are interesting and impactful to your social followers.  Housing news, mortgage news, inventory trends, new construction.  Provide something of value consistently.
*Understand all of your different tools and use them.  Video, pictures, GIFs, testimonials, etc.
*Have an actual content strategy.  Sporadic updating on random topics is not a plan. Consistent, regular, and cohesive posting is more effective.  
What are you trying to accomplish with your social media? 
-Lead Generation -Community Engagement  -Expand your Center of Influence
-Engage online to engage ‘IRL’ (in real life).
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B) How to get Un-Followed (according to Sprout Social research):

51% said ‘irrelevant content’

35% said ‘too many promotional posts’

34% said ‘too political’

29% said ‘ignored my posts, likes or comments’

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C) Build a social media content calendar and stick to it.
*Refer to our recent podcast, ‘Monday to Friday Social Media System’.
-Market Update Mondays
-Coming Soon Tuesdays
-Wanted Wednesdays
-Thrilled Client Thursdays
-Upcoming Events Fridays (open houses, meet-ups, parties, charity events, etc)
*Consider doing your own podcast, and/or Clubhouse or a similar platform regularly.
D) Engage with your followers consistently.
Learn about each media platform and how it operates.  On Twitter and Instagram, for example, learn how to use hashtags so you can get your content to reach further.  Hashtags reach people who are not just following you specifically but following a trend or a mutual interest. 
E) Improve your communication skills both In Real life and on Social.
*TED Talks is full of great talks on communication.  Some of our favorites:
-“The Art of Paying Attention” by Wendy MacNaughton
-“10 Ways to have a better conversation” by Celeste Headlee
Don’t convince yourself that social media is a lead-generation spoke.  It’s for supporting your proactive lead generation, nurturing your relationships, and expanding your reach.