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Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

FromBE THAT LAWYER


Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

FromBE THAT LAWYER

ratings:
Length:
30 minutes
Released:
Jul 22, 2021
Format:
Podcast episode

Description

In this episode, Steve Fretzin and Gary Johnson discuss:A business coach for accountability and encouragement. Deliverables are more than a selling point. Networking in the transition post-COVID. The Gang of Five.  Key Takeaways:Continually work on your marketing - write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later. Strategy without execution is nothing.Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner. The person who brings in the business has the power, not the greatest employee.  "You have to follow up in order to continue to build a good relationship with people - that’s what most attorneys should be doing, building a good relationship." —  Gary Johnson Connect with Gary Johnson:  Website: j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 
Released:
Jul 22, 2021
Format:
Podcast episode

Titles in the series (100)

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.