It is often said that clients do business with real estate agents they know, like and trust. But how can they know you if you’re not where the clients are? As REALTORS® we waste countless hours trying to connect with buyers & sellers. What if there is a way to win their business before you ever meet them? That is the power of social media. Massive Agents, it’s time to put our excuses aside, be true to who we are, and start consistently posting on social media.Trigger alert, on this episode of the Massive Agent Podcast Matt Lionelli shares how he went from relative obscurity to real estate social media sensation in a very edgy way. Matt swears that being authentic and edgy are the keys to his success. He tells us how using his personal interests and colorful language helped him to build organic relationships online, and how developing a thick skin can serve us well when it comes to social media.If you want to learn how being yourself is a killer content strategy, or how to tailor content to attract the right clients for you, then listen up. It’s not what you might think. Connect w/ Matt LionettiInstagramFacebookPodcast*********************Recommended Products or Services:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for Realtors, etcMassive Agent Society: Our Real Estate Lead Gen Coaching Program/online course and online courseBuzzsprout: Host your podcast with the same platform we use. Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift CardFollow us on Instagram*The Massive Agent Podcast is a production of the Industry Syndicate podcast network