You've probably heard for years that you need to "become a local media company that happens to sell real estate." Gary Vee has been saying it for a couple years now, and to be honest, his message is what got me on board the media company train. It's why I launched Search Salt Lake and Salt Lake Insider. But what the hell does being a media company even mean? What does that look like? What SPECIFICALLY do you need to do to become a local media company that sells real estate? Well, grab a note pad and get ready for a crap load of ideas on what to do. You'll finish this episode with a dozen or more specific ideas for what type of content you need to start doing to be a media company. But once you hear these ideas, I think you'll be excited to get started, as I was. Being a local media not only works and is lucrative, but it's FUN!