There are countless opinions on what a real estate agent should do to get more business. Door knocking, cold calling, sending out letters, open houses, and on and on. But there's a completely different approach called Content Marketing, AKA Attraction Marketing. Imagine having a buyer call YOU and ask you to work with them. Imagine having business come to you, already convinced that they are hiring you. That is what is possible with content marketing. Today I'm telling my personal story of how I started attraction marketing, why I chose that path, and how flipping that switch of how I approached real estate marketing changed EVERYTHING. It changed my business, and my life, in more ways I could have known.