It’s easy to overthink the process of copywriting and feel a lot of pressure to write the perfect appeal, but copywriting is like any other skill which just takes patience and practice. In the last episode of Season 4, we chat with a seasoned copywriter who faces the challenging task of writing uplifting stories for a nonprofit hospice care facility, and a data expert who help nonprofits communicate hard facts and figures without detracting from the passion and heart behind their message. Plus, Jenni answers an anonymous question from a nonprofit executive director who feels like he should post on social media and send email newsletters less frequently because his unfollow and unsubscribe rates keep increasing. Jenni reveals how his copy and his audience targeting may be the problem. Our guests this episode include:--Liz Haas from Alive Hospice--Drew Reynolds from Common Good Data Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit nonprofitjenni.com to learn more. All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting nonprofitjenni.com. Produced by Wayfare Recording Co. Music by Emily Summers. ©2019 Nonprofit Jenni. All Rights Reserved.